Ending the show was one of the hardest things I've ever had to do. I love everybody involved with Wizards. I love everybody in the cast and everybody in the crew. They all helped me grow up and become the person I am today. I'm really going to miss that safety net.

– Selena in an interview with London Evening Standard

Wizards of Waverly Place
Genre Teen sitcom
Created by Todd J. Greenwald
Main cast Selena Gomez
David Henrie
Jake T. Austin
Jennifer Stone
Opening theme Everything Is Not What It Seems by Selena Gomez
Country of origin USA
Executive producer Todd J. Greenwald
Peter Murrieta (seasons 1–3)
Vince Cheung
Ben Montanio
Original run 2007-2012

Wizards of Waverly Place is a Disney Channel Original television series that premiered on October 12, 2007. It won "Outstanding Children's Program" at the 61st Primetime Emmy Awards in 2009. A film adaptation of the series, Wizards of Waverly Place: The Movie, premiered as a Disney Channel Original Movie on August 28, 2009; In 2009, the film adaptation won "Outstanding Children's Program" at the 62nd Primetime Emmy Awards.

This show is relevant to this wikia as Selena Gomez stars as Alex Russo, the main character. Also, Bridgit Mendler appears within the show.


Set on Waverly Place in Manhattan, New York's Greenwich Village neighborhood, Wizards of Waverly Place centers on the Italian-Mexican Russo family, which includes Alex (Selena Gomez), her older brother Justin (David Henrie), and their younger brother Max (Jake T. Austin). The three Russo siblings are wizards in training and live with their Italian-American father Jerry (David DeLuise), a former wizard, and their Mexican-American mother, Theresa (María Canals Barrera) who is a mortal. Alex's best friend Harper (Jennifer Stone) also found out about the Russos' wizard powers in the Season 2 episode "Harper Knows".

The siblings have to keep their secret safe while living in the mortal world. When they all complete their wizard training, the three siblings will have a wizard competition to decide who will become the family wizard of their generation and keep their powers forever while the others will lose their powers for good and become mortal. Because of this, Jerry is always trying to get the kids not to rely on magic, because they might not have it someday.


This series was created and as produced by Todd J. Greenwald, who began developing the show after working as a writer and consulting producer during the first season of Hannah Montana. The show is produced by It's a Laugh Productions and Disney Channel Original Productions. The theme song, "Everything Is Not What It Seems", written by John Adair and Steve Hampton, is of techno-pop style and is performed by Selena Gomez. The series is filmed at Hollywood Center Studios in Hollywood, California.

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