|“||Naturally is just a feel good song. It's fun, light and poppy. Basically it's about two people who have a connection with each other so they don't really have to force the feelings - they're just there. I think it's a good representation of the album because it's very energetic, lively and not too serious.||”|
– Selena in an interview with Digital Spy
"Naturally" received positive reviews, with critics complementing its electro and club feel. The song reached the top ten in the United Kingdom, Slovakia, Hungary, and Ireland, and peaked in the top twenty in multiple other countries. As their first song to impact radio in the US, it reached number twenty-nine on the Billboard Hot 100, number twelve on the Pop Songs chart, and it topped the Hot Dance Club Play chart. It was later certified Platinum in the United States by the RIAA and in Canada by the CRIA. The song's accompanying music video sees Gomez sporting several different outfits and styles before a backdrop. Gomez & the Scene performed the song numerous times including on Dick Clark's New Year's Rockin' Eve with Ryan Seacrest among other televised events and live performances. The song was ranked number eighty-four on About.com's list of "Top 100 Pop Songs of 2010."
Composition and lyrics
"Naturally" is an electropop and dance-pop song which derives from the style of Hi-NRG while incorporating disco beats. The song is set in common time, and has an electro-pop tempo of 132 beats per minute. It is written in the key of B ♭ minor, and Gomez's vocals span from the low note of F3 to high note of A♭5. It follows the chord progression B♭m–G♭–A♭. According to Chris Ryan of MTV News the song is influenced by Kylie Minogue. According to CBBC, the song is lyrically about meeting someone who is comfortable in their own skin, as the protagonist singing how happy they are to be with them. The lyrics also state that everything in the relationship comes "naturally."
Bill Lamb of About.com ranked the song amongst the top tracks on Kiss & Tell. Mikael Wood of Billboard gave the song a positive review, stating that it "has a juicy and instantly memorable vocal hook." In a review of the album, Robert Copsey of Digital Spy coined the song "electro-thumping", commenting that it was "as innocent as the purity ring on Gomez's finger and showcases her polished vocals perfectly." Copsey also stated that the impressive hooks present in the song do not appear on the album anywhere else. In a single review, Nick Levine also of Digital Spy said was the most Disney-affiliated single with club appeal since Miley Cyrus' "See You Again". When commenting on whether Gomez would be a mainstay in music, Levine said, "It's too soon to tell - but most Scando-popettes would dye their locks brunette for this tune." Although stating that it was very cliche, a writer for Popjustice said that the song "seems like a boundary-smashing avant garde curiosity when you put it alongside most other Hollywood Records output." Bill Lamb of About.com ranked "Naturally" at number eighty-four on his list of "Top 100 Pop Songs of 2010."
After debuting its first week at sixty-five on Billboard's US Hot Digital Songs, holiday sales for the single subsequently pushed the song to jump to thirty-four. These digital sales made the song the "Hot Shot Debut" on the Billboard Hot 100 at number thirty-nine for the issue dated January 9, 2010, eventually rising to twenty-nine on the Hot 100 and eighteen on the Canadian Hot 100. On the week labeled February 13, 2010, due to radio impact, the song debuted at forty on the US Pop Songs chart, and was the Hot Shot Debut at thirty-nine on the Hot Dance/Club Play Songs chart where it peaked at number one. The song has been certified Platinum in the United States by the Recording Industry Association of America for shipments of 1,000,000 copies. As of April 2012, the single had sold 1,854,000 copies. It was also certified Platinum in Canada by the Canadian Recording Industry Association for sales of 80,000 units.
"Naturally" debuted at forty-six on the Australian Singles Chart and at twenty on the New Zealand Singles Chart. In the United Kingdom, "Naturally" entered and peaked on the UK Singles Chart at number seven, the first top ten single for a Disney Channel star since Hilary Duff with her 2005 single "Wake Up" which also charted at number seven. The song further charted in several European countries, appearing in the top ten of Ireland and Hungary, and elsewhere in charts in Austria, Germany, and Belgium, and Switzerland, among others. The chartings in European countries propelled the song to peak at nineteen on the European Hot 100.
|“||On the music video, I wanted to try something different from any other [music video] that I had done before. [It was] all green screen stuff, stuff that you have to add in special effects for. I wanted it to kind of look like a kaleidoscope in a way. I don't know how I described it to my label when I was like, 'I would like it to look like a kaleidoscope.' They thought I was crazy.||”|
– Selena in an interview with Alloy
The song's music video was filmed November 14, 2009, and premiered on Disney Channel following the December 11, 2009 airing of Phineas and Ferb Christmas Vacation. The special effects of the video are more complex than that of the band's first single, "Falling Down". Lead singer Gomez said, "The video is very different from any other video that I've done," and added, "it has a lot more fierce clothes and a lot of fun colors." Two alternate video versions were released for the Ralphi Rosario Remix and the Dave Audé Remix. The video features Gomez sporting different outfits and appearing on black and red backdrops with the band performing the song. The music video was directed by Chris Dooley. Chris Ryan of MTV News called Gomez a "dancing queen" and said that she "seems cool and confident throughout the video."
- On December 11, 2009, Selena Gomez & the Scene performed this song on Ellen.
- On February 11, 2010, Selena Gomez & the Scene perfomed this song on Good Morning America.
- On April 5, 2010, Selena Gomez & the Scene performed this song on Good Morning Television.
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