I'm outgoing just like Alex is, but she gets into a lot of trouble, and I don't get into trouble like she does, that's for sure. I guess style-wise, we're kind of similar. I like to dress very relaxed and Alex just wears Converse and jeans and cute tops, and that's me, too.

– Selena in an intrview with It's My Life

Alexandra Margarita "Alex" Russo is the main protagonist of the Disney Channel sitcom Wizards of Waverly Place, portrayed by Selena Gomez. She is the only female out of the three Russo siblings, and the middle child. She is sly, rebellious, outgoing, and usually underachieves when it comes to school. She often gets into trouble because of her constant schemes usually involving magic. She is part Latina and part Italian. Even though she is infamously known for doing the worst in wizard studies and school, and relentlessly torments her older brother Justin, Alex became much more mature throughout the series. Although she's relatively lazy, Alex is very smart. She becomes the Russo family wizard at the end of the series. She goes through a long term relationship with Mason Greyback, a purebred werewolf that they break up numerous times but get back together.


Alex was born in 1992 in New York City in Cab #804. Alex is of Mexican descent on her mother's side and Italian on her father's side. She spreads her roots by celebrating a Quinceñara for her fifteenth birthday. In the series, she is very clueless and cute when it comes to magic and performing spells, and Justin is always there to help her out. In "Get Along, Little Zombie", she can speak "zomb-ish" and explains that every wizard learns it when they are little. As the show goes on, she becomes more mature and more wizardly trained. She even proved to do remarkable things with the world, mostly in Season 4. She saved the wizard world from Angels of the Darkness in "Wizards vs. Angels", where she wins a Wizard of the Year Award of 2011. She defeats Gorog in "Wizards vs. Everything" with the help of her brothers. She even saves the world from an asteroid in "Wizards vs. Asteroid". Despite her achievements, there have been several slips, like exposing the wizard world in "Alex Tells the World" during a test and gets bumped down from Level 3 to Level 1 in the wizard competition, along with Justin. In Wizards of Waverly Place: The Movie, Alex and Justin are prematurely forced to do the full wizard competition and Alex wins, but in order to save her brothers and her family, she uses the Stone of Dreams and she gives up her powers, so it can go back to the way things are. Things do go back to the way they were before she did the spell. And everything goes back to normal, though, Alex has a stronger relationship with her mother, and brothers. Justin says that next time the Wizard's Competition comes around, he won't be easy on her. In the end, she becomes the "Russo Family Wizard" after "Justin" gives up his winnings to her as a reward for helping him. In the special The Wizards Return: Alex vs. Alex, she saves the world from evil wizard Dominic and a evil clone of herself.


Alex's fashion sense as of Season 3.

Alex has dark brown hair. Alex constantly switches between long and short hair, layered and not-layered, and straight, curly and wavy hair, throughout the series. In the first episode of season 1, her hair is long and straight and she wears her bangs back with a clip. Sometimes, Alex's bangs are clipped to one side of her head, or are let loose. When it is short, Alex's hair is curly and she does not have bangs or wears her hair completely straight. Alex is always seen wearing mascara and eye shadow, with a touch of lipstick/lip-gloss. Her usual wardrobe always consists of many colors and patterns. She is almost always seen wearing tights with skirts or long shirts. Later on in the series, Alex starts to wear dresses and tank tops. There is sometimes lettering on her shirts, like the orange shirt she wore on Halloween that had the word 'Costume' printed on the front. Alex often wears jeans, throughout the last 2 seasons usually with a loose shirt/blouse or a T-shirt. At the beginning of Wizards of Waverly Place, she was seen wearing high tops with her outfits, but later began wearing boots (sometimes high heeled), slippers, and sandals. Alex accessorizes with chunky bracelets, long necklaces and dangly earrings. Every time she wears a type of boots, she slips her blue wand in the side of one of her boots. The young wizard never settles on a style, as she constantly changes. In a 'behind the scenes' video, Selena pointed out how Alex always had (and still does occasionally) a peace sign somewhere on her outfits in Season 2. "It would either be on my earrings, my rings, my scarves, my pants or whatever." said Selena.


Alex is the middle and the only female child of the Russo family. She often argues and insults her older brother, Justin, though it is later revealed that she does so because she admires him and wishes to be like him. The fact that her parents seem to favor Justin in most cases also engenders hostility and jealousy toward her brother. She is kind and smart. It is later revealed that the reason that she acts mean is simply because she wants to be liked and fears being hated. She can be rude to her family sometimes but at the end, everything goes alright. Alex also loves to be the center of attention. Alex is usually the mean girl of Tribeca Prep and she is usually arrogant, egotistical and self-centered.

Alex can be very sneaky and tricky.[1] Her best friend since childhood is Harper Finkle (Jennifer Stone), who mostly tries to keep her out of trouble, and is also her voice of wisdom. Alex later says that Harper is like a sister to her.

Though Alex likes tormenting Justin, the two share a close bond that neither seem to have with any other character on the show. Alex often uses magic to solve her problems, which frequently ends up causing more problems than she began with. Alex underachieves when it comes to high school, however, she excels greatly at Art. Art is her favorite school subject and is the only class she takes seriously, being the best in it, and even being the co-art teacher at one point.[2][3]

Alex and Justin act as foils, as the two are near-polar opposites; Justin is responsible and fair in judgment, though easily insecure at Alex's great magical feats. Alex is lazy, carefree, sarcastic, stubborn, and biased when it comes to herself or others. She feels insecure when seeing Justin accomplish much with his hard work and responsibility. In the film, Alex says that Justin was everything she ever wanted to be while Justin responds, saying that he is jealous of how everything comes easy to her, especially magic, which is why he strives to be perfect.

Positive qualities

Despite her flaws, Alex is far from heartless and has numerous instances of generosity, loyalty, and compassion. Her actions and pranks are typically free of any malice. She deeply cares for her best friend Harper, going as far as to reveal her secret to her in "Harper Knows" out of guilt for lying. She also loves Justin dearly despite their constant antagonism. Alex feels remorse and guilt for her actions and has apologized and taken responsibility for them. At times, she often goes out of her way to set things right whenever her disregard for the consequences directly affect her friends and/or family. Though these instances are rare, Alex does occasionally use magic with good intentions. Alex has a strong sense of justice and hates "fake" people. In Season 3, Alex is rarely the source of magical problems, instead often being the one to solve them, though she is still always the first to blame when magic causes a situation to go haywire. Alex later begins dating Mason (Gregg Sulkin), a werewolf she falls in love with. She quits the wizard competition and becomes mortal after deciding that there is no way she could win. However, this action puts her relationship with Mason against wizard law, since she is a mortal and he is not. Therefore, Alex decides not to give up the competition so that she and Mason can be together. Alex is named Wizard of the Year for saving the wizard world from the angels of darkness, which also puts her back in the wizard competition. When a misunderstanding ensues between Mason and Alex, Mason crashes Alex's "Wizard of the Year" party, after which Alex decides that she and Mason "need a break." After Mason saves her from becoming trapped in the Bermuda Triangle however, she realizes that they can't stay apart and the couple get back together.

In the end of the series, during the Family Wizard Competition, Alex takes the lead in the final round of the competition. However, in second place, Justin gets trapped in a tangle of tree roots. Not wanting to win the competition unfairly, Alex turns back to save him. While Justin crosses the finish line first, he in turn tells Professor Crumbs that Alex turned back to save him and that he does not deserve to win. By clearing himself of the guilt, Justin gives the title of "Family Wizard" to Alex.

Education and Wizard training

As shown throughout the series, Alex attended Tribeca Prep High School from ninth to twelfth grade. Her brother, Justin, and later on Max, also attended the same high school. Harper Finkle was pretty much Alex's only close friend at the school, they have been friends since "forever". Many of Alex's love interests were also students in Tribeca Prep, including Riley, Dean Moriarty, and Mason Greyback (as an exchange student from England).

Alex was an infamous delinquent student and detention room regular. Her lack of extracurricular activities was also mentioned in "Fairy Tale", a condition that pushed her to sign up for a school play directed by Justin. However, she was able to improve these shortcomings by joining many school activities and focusing in her Art class. As result, in "Alex's Logo", Alex was surprisingly chosen as Citizenship Awards recipient, much to Justin's dismay. Alex also got elected as Speaker of the Assembly under Justin's reign as Student Body President. These facts show that this cute girl is not exactly an underachiever, but rather an "evil genius", as acknowledged by her school principal (Mr. Laritate) in "Don't Rain on Justin's Parade". Alex was supposed Justin and Zeke Beakerman's junior, but she once was seen attending a Chemistry class with both of them in "Alex Russo, Matchmaker?". It was revealed later that Justin and Zake has won previous year Science competition as a team, but they wanted to enter again with different project. It is likely that the two deliberately repeated the said chemistry class to do so. Alex graduated from high school in June 2011. Despite this fact, she was supposed to repeat her senior year because she did not have enough credits until an asteroid crashed the room where Mr. Laritate kept all student academic records. This accident forced Mr. Laritate to revise those lost academic records, which gave Alex a chance to change her grades into straight A's and her attendance into near perfect. Alex and Harper then received their high school diploma from Mr. Laritate during a makeshift graduation ceremony.

It is unknown what school she previously went to, but she apparently went to school at the same area, since she has been enemies with Gigi Hollingsworth, a fellow Tribeca Prep student, since kindergarten. The dispute between the two was started when Gigi spilled juice all over Alex cot and told everyone she had an accident. Gigi herself hasn't been seen since "Graphic Novel". Alex apparently did not attend any college, although in "Wizards vs. Asteroid", she said she was going to a better school than Harper due to her higher grade. Her father, Jerry Russo, himself has mentioned several times that he might not be able to pay for his children's college education.

Together with her brothers, Alex received her wizard training in home from her father (in similar manner to home school). Subsequently, in season 4, Alex joined Justin's class of delinquent wizards in an effort to increase her level and keep up with Max in family wizard competition. Strangely, the young wizard adapted better and got more friends during her spell in the said Justin's class, probably due to most of the fellow students are mischievous, similar to herself. Alex also attended WizTech, a wizard boarding school, for a short period of a summer. However, she never got a chance to receive higher level of wizard training (such as monster hunting) before she entered the Russo family's wizard competition. Some of Alex's wizardry knowledge were acquired by learning from other wizards, such us uncle Kelbo, Professor Crumbs, and T.J. Taylor. At first, Alex's attitudes toward these trainings were not differ with her attitudes toward formal schools, but, later on, when she realized the need to keep her wizard powers, she tried to study harder. All of her hard works paid well when Alex finally became family wizard at the end of the series.


Basic Powers

  • Spellcasting: Alex is a mistress in the art of casting spells to cause all kinds of magic effects.
  • Enchantment: Alex can place enchantments to gain temporary powers or activate powers.
  • Power of Three: The powers of the Russo siblings together allow them to enhance the above listed powers.
  • Spell Improvisation: Alex knows how to create or use spells in the exact moments she needs.
  • Use of Magical Objects: Alex can use magical objects to counter-effects places where normally her powers would be weakened, such as the Guardian Angels Wings to fly to the Dark Angels HQ or the Bermuda Shorts to neutralize the magnetic forces of Bermuda Triangle.
  • Elemental Affinity: Alex has a natural affinity for the magic of the four classic elements as she could use element-based spells in the premature Wizard Competition.
  • Creation of Alternative Realities: If in possession of powerful artifacts such as the family wand, Alex can create alternative timelines.
  • Family Wizard Capabilities: Being the Russo Family Wizard, Alex's magical capabilities have been greatly enhanced.
  • Hand-To-Hand Combat: Without her wand, Alex is shown to have combat skills as she was using against her evil self.


Despite her skills in wizardry and magic, Alex is far from invincible:

  • Plastic: Like other wizards, Alex's spells are useless against plastic.
  • No wand: When Alex has no wand, her powers are a lot weaker. She can still perform magic, but just not as strong. For example, when trying to persuade her mother into making her go to a party with wand less magic, her mother quickly resists. She then groans, saying it didn't have "enough juice".



Alex lives with Jerry Russo (her father), Theresa Russo (her mother), Justin Russo (her older brother), and Max Russo (her younger brother). Theresa is a kind and caring mother, but Alex sometimes thinks she is too strict, especially towards magic (something that Theresa hates). In other hand, Alex has a closer relationship with her father, who does not think of her as much of a pain as her mother does. Jerry's tolerance towards his daughter is perhaps due to his own experience as a former wizard. Even so, Jerry sometimes make fun of Alex's reckless behaviors or the ridiculous results of them. Justin is the exact opposite of Alex in many ways so they don't often get along with each other really well. However, they acknowledge their affection to each other on many occasions. They also always help each other during difficult situations, which were often started by Alex. Because of his "random" nature, Max is in "neutral" position with his siblings, makes him get along with Alex for much of the time. Alex shows her care towards Max in several opportunities, including her support to Max when he has his first girlfriend (Nancy Lukey). Harper Finkle, Alex' best friend, move on to live with the Russos when her parents leaves to other country. She has been considered as a member of the Russo family since. Alex other family members include uncle Kelbo Russo, aunt Megan Russo, and uncle Ernesto Larkin. It is happened many times in the show that Alex has gotten annoyed of her family due to big personality differences with them. In the end though, she ends up realize that she actually loves her family a lot since they always accept and support her as herself.


Harper Finkle is Alex's best friend, and is considered as a sister by her (acknowledged in "Third Wheel"). They have been friends since kindergarten. Alex turns to Harper in times of trouble or when she has to take important decisions, which shows that Alex trust Harper so much. In turn, Alex often helps Harper by using her cunning ideas or wizard powers (Alex reveals her family wizard power to Harper in "Harper Knows"). Harper also seems to be protected from bullies in school since they fear Alex. It is clear that even though the two are very close, they have many personality differences. Harper is a good student with a perfect attendance, while Alex is an infamous delinquent student and detention room regular. Harper "unique" fashion sense also often annoys Alex, who is an avid fashion magazines reader herself. So, it's no wonder that the two friends fight sometimes. However, they patch up again in the ends when they realize that those differences unite them in actual. For instance, Alex once tries to stop Harper to befriend Gigi, a bratty girl, since she knows Gigi's real intention is to crown Harper as the biggest loser in a party. The incident caused a feud between the two, but Alex saves Harper just in time, and Gigi's plan backfires. In other occasion, Harper feels sad and jealous when Alex befriends Stevie Nichols, another young wizard. When Alex later learns that Stevie's plan is to use her in an evil scheme, she apologizes to Harper for ignoring her. Harper is attracted to Justin, Alex's brother, throughout first half of the series, but Alex does not show any effort to help her. This happens perhaps because Alex knows that Justin does not love Harper in turn, or simply because she does not want to see her best friend dates his brother (similar instance with Tutor, a highly likable Elf liked by both Alex and Justin in "My Tutor, Tutor"). When Harper later on turns her love interest to Zeke Beakerman, Alex is highly supportive to the point she become a "matchmaker" for the couple. Alex also befriends other young wizards, such as T.J. Taylor (later on becomes enemy), Hugh Normous, and Felix. It is worth mentioned that Felix seems to have some feelings to the cute Alex.

Love interests

  • Riley (Brian Kubach, season 1) – Riley was Alex's main love interest in the first season. Riley first appears in "I Almost Drowned in a Chocolate Fountain" where Alex is going on her first "date" with him. The date doesn't go as planned causing Riley leaves the restaurant scared and creeped out. Riley makes his second appearance in "The Supernatural" with Alex still having a crush on him. In this episode, Alex manipulates Riley into thinking that she is his good luck by charms Riley's baseball game so that his team could wins. Riley makes his final appearance in "Alex's Spring Fling" where they have become a couple, but when Alex gets jealous every time Riley looks at another girl, they break up. Riley and Alex get back together at the end of the episode, but they break up sometime afterward, as Riley never appears again.
  • Brad Sherwood (Shane Lyons, season 1, "Potion Commotion") – Alex falls to Brad's attentive personality (which is just a pretend in actual), but Brad does not love her back. She then tries to get Brad to like her with a love potion, but she accidentally drinks both halves of the potion and falls in love with herself. At the end of the episode, Alex realizes Brad's dishonest intention, and then left him.
  • Manny Quin (Matt Smith; season 1, "Alex's Spring Fling") – A male mannequin that Alex bring to life by magic, in order to have a date with him and make Riley jealous. However, Manny develops a feeling towards Alex and can not be changed back to a mannequin as the result. Alex tries to solve this problem by introducing Calico Woman, another doll brought to life, to Manny in hope that the two will fall in love. Turn out, Manny can be changed back to a mannequin simply by thrown him into water. Meanwhile, Calico Woman escapes.
  • Dean Moriarty (Daniel Samonas, season 2) – First seen in "Smarty Pants", last seen in "Journey to the Center of Mason". They start dating and shared their first kiss in "Alex's Brother, Maximan", but Dean later moves away to Ohio. He returns in "Wizards vs. Vampires: Dream Date". In this episode, Alex was using magic to have a date with Dean in his dreams. They broke up because Dean wasn't acting as romantic as he was in the dreams that were controlled by Alex. When they broke up, he seemed all right with it; but when Alex went into another dream and let Dean control it, he says he only covered up the fact that he was hurt. Dean returns in the episode, "Journey to the Center of Mason" to try to get back together with Alex, but she says that she has fallen in love with Mason. Dean leaves afterwards.
  • Ronald Longcape, Jr. (Chad Duell, season 2, "Saving WizTech") – Alex is slightly attracted to Ronald when they met, but she is hesitate because she is still in a relationship with Dean. Ronald then shape-shifted into Dean to convince Alex (he freezes the real Dean inside gelatin). Turn out, he approaches Alex only to use her in his evil plan to take over WizTech. However, his plan was foiled, thanks to Alex's love for Dean.
  • Zack Martin (Suite Life) (Dylan Sprouse, season 2, "Cast Away to Another Show") – In this special episode, Alex comes on the SS Tipton and meets said student and employee. He immediately has a crush on her but she doesn't return the feelings. This episode is directly followed by a special Suite Life episode where she plays a prank and attempts to frame Zack for it, make use of Zack's infamous reputation as a prankster. When she is revealed as the culprit at the end, she shows romantic interest back to Zack but is dragged away by Justin for punishment before anything further can happens. Nothing is ever shown or mentioned of this relationship in either of the shows again.
  • Mason Greyback (Gregg Sulkin, season 3 onwards) – Longest term, Alex's current boyfriend when the series ended. In season 2 "Future Harper", Harper from the future indicates that Alex will has a boyfriend named Mason, but will break up with him sometime later (Alex had not met him yet at this point). Harper later says that Mason is Alex's longest relationship. Mason was first seen in season 3 "Alex Charms a Boy" when he flirts with Alex in their art class. The two shared a strong interest towards arts, especially painting. He is a transfer student from England. When it is revealed that he is a werewolf, Mason gives Alex a magical necklace that glows when the wearer is in love with whomever put it on them. After helping Justin rescue Juliet, Mason confesses that he had known Juliet for 300 years and back then, they had dated. Alex and Mason break up after Mason causes a havoc at Alex's "Wizard of the Year" ceremony. He becomes Alex neighbor and intentionally approaches her again when Alex moves into a fake wizard apartment created by Gorog, the Angels of Darkness. When Alex and her siblings defeat Gorog, Alex and Mason get back together. These show that Harper from the future was telling the truth that Alex and Mason will have a break up, however it turn out is just a temporary one. In the special Wizards Return: Alex vs Alex, set a year after the series finale, Alex and Mason are still together and going strong.
  • George (Austin Butler, season 3, "Positive Alex") – He is Tribeca Prep High School's band leader. At first, he refused Alex' proposal to go to the prom as a couple due to Alex's 'negative' personality when she perform as a cheerleader. He changes his mind though after Alex uses magic marker to change her personality to be more positive. However, everything went wrong since Alex personality becomes 'too positive' to the point she starts cheering for the opposing team. Alex original negative personality comes back when Harper wash the marker, therefore ended Alex's chance to be with George.
  • Chase Riprock (Nick Roux, season 4, "Beast Tamer") – An undefeated beast-tamer who flirts with Alex. In "Wizard of the Year" Chase comes to congratulate Alex on her achievement. At the "Wizard of the Year" ceremony, Chase and Alex sit together. When Mason sees this, he challenges Chase to fight, due to which Alex and Mason break up in the first place. Chase has a love at the first sight to Alex, but she never really falls in love with Chase in return.
  • Dominic (Beau Mirchoff, The Wizards Return: Alex vs. Alex – An evil wizard who flirts with Alex in order to manipulate her into creating an evil version of herself. He uses the evil Alex in his scheme to take control the wizard world.


  • Alex is the only character, other than Justin, that has appeared in every single episode of the show.
  • Alex prank her brothers a lot and like mess with them a lot, especially Justin.
  • Alex becomes the true family wizard two times. Once in the Wizard of Waverly Place the Movie and in the final episode "Who Will Be the Family Wizard?".
  • She was born in the back seat of cab #805.
  • She is best friends with Harper Finkle, a mortal.
  • Alex's true love appears to be the werewolf Mason Greyback.
  • Alex can speak "zomb-ish" and explains that every wizard learns it when they are little.
  • Alex has a dollhouse she is very fond of, but she ends up giving it away.
  • Juliet is the only one of Justin's girlfriends Alex has liked.


Being nice is hard work.
I'm a wizard, nothing in my life has ever been normal.
I'm going to duplicate myself, and if I look ugly I don't want to look twice as ugly.
Part of being me is ignoring the rules and doing whatever I want.
See you the next time I mess up!
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